Taking an Adventure through Cultures

There are many ads that try to convince people to buy their product but, which ones actually do convince people? Advertising a product is supposed to bring your attention to that certain product so that you can go into the store and buys it. The ad I chose was an ad about Snickers. It is well known just how popular Snickers really are. In this advertisement, there is a sponsorship building, a football field and a park. Many people would be confused as to what this ad is trying to say in perspective. This advertisement is selling a multicultural, multilingual, globally connected American identity using the famous Snicker’s candy bar. Snickers are popular regardless of what race you are.

            Most countries look at Americans as being more to their selves and not having knowledge about different cultures. These new generations of people embrace other cultures and they also travel more. Many people would question how a Snicker bar might express how Americans are more culturally active in the new generation. This is because this ad proves that no matter where you are or what your culture may be, a snickers bar is a great snack to eat. It is common for people to eat snickers at football games or even their work place as a snack. It’s quick and easy and everyone around the world loves to eat them. This ad can catch the attention of anyone who loves chocolate. Even though there are some cultures that do not like to eat chocolate, most of them to and this ad would pertain to those certain cultures. This ad puts out America is accepting of anyone. Snickers represents equality within people because of the different cultures that are represented in this ad.

            The emotion appeal behind this ad is Ethos because ethos is the characteristics of a culture and its beliefs. The visual aspect of this ad proves that the emotion appeal of this ad is Ethos because of the pictures shown. The sponsorship building actually does have an effect on viewers.  When a viewer needs the products or services that the sponsor offers, advertising of this and many other sorts will likely be remembered by the viewer, and many people will, in that case, tend to buy an advertised product more often than not. The picture of the sponsorship building also shows that the snickers campaign is a great sponsor and they sponsor many things. The football game scene, which includes the football lights, football TV screen, and the speakers show that Snickers is a sponsor for the NFL and many people indulge in the great taste of snickers as they are watching a football game.  The blimp shows that American now travel more and it is because of the snickers candy bar. The office buildings show that even professional workers in an office setting like to eat snickers whether it’s on break or while they are working. The park is set up like an adventure, which shows that while eating a snicker bar, there is an adventure going through your mouth. The advertisement makes people remember and feel comfortable wherever they may be.

            Overall, I’ve realized that there is more to an advertisement than the picture. In order to analyze an advertisement, you need to think outside the box. This ad proves that snickers brings you happiness and it does not matter what your culture or background may be.